Worth What Someone Will Pay For It


Mommar here.

I have been a collector for years of specific items.   Started out with Baseball cards during the 80's and beyond.  Moved onto coins and other odds and ends.  Always have had a passion for Dragons and buying dragon type of items.  

One of the things that drives my collection is simply one axiom.  It's worth what I was willing to pay for it.  The same ideal applies to price items in your WOW selling structure.  Each server is different in what prices they are willing to pay for certain items.   A PVP server is more willing to pay for PVP based gear than a PVE server.  Low population servers will pay for higher level gear because they are unable to obtain the drops consistently in raids and instances.   Servers with a large player base will have higher prices for specialty items and lower expectations for raw materials.

Key to helping with your pricing is knowing your economy and what people will buy.  This is not the first time I have said this,  and it will continue as long as World of Warcraft has an economy.   What someone will pay for an item is exactly how much it is worth.

There are plenty of sites to learn about past sales.  Theunderminejournal and wowhead show past sales averages.  Some of them can be misleading depending on the past sales and exactly how many have been listed.   So combining the two (information and economy, knowledge) puts you in the driver seat for pricing and selling at the best rate possible.

The most interesting time is to have someone post a price check in trade chat and see just what people's opinions of an item price are.  Many times an argument will break out about how a quote is too high,  always ending with someone announcing that they should only have to pay 1c for an item.  It is a throw away line that is a sign of contempt for that item.  But then the person not wanting to pay a price is not really the target audience for the item.

One of my favorite items to see is the Haunted Momento.  If you have it it is a cool item that has a ghostly apparition behind you wherever you go.  Every so often it will pop up on the auction house with people asking between 20-25k.  I have grabbed a couple at the 1k mark and flipped them quickly.  But post a comment up in trade about the item and watch the fur fly.  It's a trinket that is completely useless, but if you know what it does the cool factor rises exponentially.

Timing,  knowledge and a willingness to understand your target audience can defeat anyone who criticizes your listing ask price.  Do not worry about whether they will pay for that item or not.  Be concerned to find the person that is more than willing to shell out the gold for your precious item.

Good Luck and Good Profit Hunting

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