Showing posts with label return on investment. Show all posts
Showing posts with label return on investment. Show all posts

Time to Invest... Invest in Time


Every so often I get requests for personalized help.   If I can help people from time to time to specialize
tips to their server then I'm grateful.   It means that this small tour of my thoughts reaches someone.

But there is a common thread with all the requests.  A misunderstanding or sorts that makes me wonder
just what the expectations players have with making gold.   No matter the updates,  patches,  addons,  advice given by any blog.  There is no easy button when it comes to time.

The same amount of time that is used to level a toon,  gear a toon,  prepare them for normal dungeons,  heroic dungeons and even raiding.   Preparations also have to be done for making gold.   Whether it's just getting used to the Auction House,  farming or purchasing materials for crafting.  Or learning how the market works.  A learning curve is necessary every day to become the ultimate in gold goblins.

When an emailer messages me asking how they can make "lots of gold",  my first question is what do you bring to the table?   What professions,   what farming abilities do you feel comfortable with.   But ultimately it comes down to how much time do you have to invest.   One of the best addons for making gold is Trade Skill Master has a steep learning curve from the start.  Even with the "semi automated" system it installs,  there is an amount of time that is necessary to gain materials,  craft items and list on the auction house.

Farming for patterns requires an amount of investment in time.   Leveling alternate toons for acess to other professions adds more time to the investment total.   All of these add up to just how much is brought to the table to gain your goblin gold.

Many goblins make 10k+ gold a day.   They spend hours just listing auctions and gaining materials.  And that is the cut off between what is necessary to make gold.  Your knowledge will only get you so far,   your time becomes more valuable the farther up the gold ladder you want to rise.

Trading off is that knowledge can help shorten up the required time.  A 10 minute look at Wowhead or one of the many gold blogs will show you how to increase your gold per minute spent.   And with knowledge becomes power to be that much farther towards your goals.

Good Luck and Good Hunting


Want to get in contact with me? . Email me at Dragonbearjoe @ gmail. dOT com or find me on twitter at "@Dragonbearjoe" or leave a comment here. You can find me hanging out on the Shandris Server, chat me up and I will buy you a glass of juice.  

Past Entries
Thinking Outside the Old World Box



Go Invest young man




When the crafty auctioneer starts looking at advanced auction domination 101.  The biggest decisions you have to make is whether a pattern is worthy of your investment.

Every new raid level,  every new patch sets up a difficult conundrum.   Is that pattern selling for 10k
worth my hard earned gold.    As the patch matures on the servers and more are offered,   the same question is asked.   Where is the cut off line to take a chance and invest in a craftable pattern.

Here are four rules to set for yourself to decide whether it's time to invest.

1.  How many sales do you need till the pattern becomes profitable?

Our first mistress is the all mighty Warcraft gold numbers.     The more money we make,  the more opportunities we have to buy that shiny trinket we want.  Or just to waddle around in our imaginary gold
pool.   So the investment numbers take precedent on our investments.

Here is where your wow math prowess and keen eye on materials come into play.  Let's take for instance a sample pattern the [Bracers of Flowing Serenity].     The required materials being:
*avg price from wowhead.com prices.  Profits determined by cost of materials on your server*

 4x  [Pristine Hide] (400g x 4 = 1600g)
10x [Volatile Life]  (8g x 10 = 80g)
10x [Volatile Water] (13g x 10 = 130g)
10x [Volatile Air] (25g x 10 = 250g)
  2x [Chaos Orb]   (50g x 2 = 100g)
  2x [Essence of Destruction]  (4000 x 4 = 16000g)

Total Approximate material investment = 18160g
Undermine Journal horde median sales = 28000g

A quick shortcut to this is just to use the most expensive material needed for the pattern to get a quick determination on cost of production.  Or taking a quick look at the item on Undermine Journal will
show you a quick breakdown of cost on your server per item.

If you purchased the pattern from the AH for 8500 you would need to sell only one of these to gain a very healthy profit.   So by sheer numbers this seems to be a good investment.

2. Toon Upgrade

You cannot remove the idea that could an item be worth an investment just to make your raider more powerful.   Where crafted items will many times be slightly inferior in numbers as their raid drop counterparts,  the ease of crafting an item cannot be removed from the decision.    Especially if you're talking about lower level patterns when previous material drops become more available.  [Living Embers] were obscenely expensive during the 4.2 raids.  Limiting non raiding crafters to invest heavily in materials.   With 4.3 these materials took a dramatic drop in cost with the introduction to the looking for raid tool.     Patterns also become more attractive to casual raiders because the cost to upgrade instantly alternate raiding toons for the higher level raiding teams as needed.  

3.  Strength of raiding community

A strong raiding community means strong sales in some areas. But it also means weak sales in some areas. Well progressed raiders will be more liable to have these patterns inside their own guilds.  So they are less apt to look to outside guide crafters for items.   Included in this is the knowledge that raid drops will be superior to the crafted items.   So they are more willing to wait for their wanted item drops instead of investing heavily into higher priced items.     Make sure to look at not just your tools to see listing and sales on your server,  but get a general feeling on how investment of higher ticket items have developed on your server.

4.  End of Cycle Sales

As the end of a patch life continues,  items will begin to drop in prices as well as in demand.   More and more patterns begin to appear on the Auction House.  Some end up being at inexpensive prices.  As the supply for these patterns,  and even the materials expand,  the demand for the crafted items will fall.  Your potential sales decrease,   till the next expansion is released.  Generally when an expansion hits the PTR's,  sales of high level crafted items come to a screeching halt.    Keeping this in mind to keep from getting stuck with added inventory for materials that will lose value at the end of the patch life.

5.  Long Term Sales Investment.

Starting with patch 4.06 certain patterns came on the market almost immediately.   Enchanting patterns such as [Enchant Bracers - Might Intellect] at first seemed like large investments.  These were not short term investments that would run our of steam like many of the crafted items.  They retained their value by being best in slot enchantments even through 4.3.  Most enchanters gladly invested a large amount of money on this pattern knowing that there would be continuous sales in the future.   Where many crafting patterns will lose their lifespan as more powerful items are found.   Some patterns retain their demand for future sales.  With materials generally being less expensive,  lower prices will be made up by higher sales demand.

With patch 4.3 coming to an end and Mists of Panderia being the active expansion,  now is a good time to hone your techniques for the next number of sales..   A little research and a little knowledge of costs can go a long way to put you on track for large amounts of gold.


Want to get in contact with me? . Email me at Dragonbearjoe @ gmail. dOT com or find me on twitter at  "@Dragonbearjoe" or leave a comment here.   You can find me hanging out on the Shandris Server,  chat me up and I will buy you a glass of juice.

Past articles by Mommar:

Engineers do it with Power .. and Portals

Happy New Tear

Tip the light fantastic

Tis the season to be goblins

My rod shall comfort thee.. and make gold



The Gold Per Hour Myth


A lot of articles I read talk about how much gold/hour you can earn by following a certain technique. If only the process were so simple! The idea is this:

Sale Price - Cost of Creation = Profit / Time to Make = Gold/hour.

It seems simple, but should this be the primary method for determining our gold-making strategies?

The Real Cost of Items
Items don’t just cost gold to procure. There are lots of factors that go into an item’s cost, but not all are as easily defined by their purchase price. While you should definitely be concerned about the purchase price, there are other factors involved :

  • How much bag space does this take up? Every slot you fill with this item is one slot you can’t use for something else. This affects your total gold-making potential as you have limited space to store cheap items for later use. We sometimes label this Opportunity Cost.
  • Where’s the best use for this item? Volatile Earth could be used for making leg armor, belt buckles, dream cloth, or other items. Where is your best bang for the buck? We sometimes call this Return on Investment or ROI.
  • Should this item even be purchased? How much Gold can you make with this item? If you aren’t sure, you’ll have to spend time researching it. You might even have to take a loss on some items before it starts turning a profit.
  • How much processing time is involved? It might be cheaper to buy ore and prospect it for your gem business. But the processing takes time. Is it a better return than buying the raw gems and cutting them for profit? I prospect very little ore myself, instead relying on the purchase of cheap gems off the Auction House. Could I make more by prospecting? Probably, but all my play time would go into the prospecting/gem cutting and I wouldn't be able to profit off Enchanting or Leatherworking as much. I might also only be able to prospect and sell 50 gems, but I can purchase and sell 100 in the same amount of time.
Maximizing Profit
The trick to maximizing your profit is not in running a simple gold/hour formula to find the most profitable item, but the sweet spot between supply (raw mats and processed goods), demand (sales) and time. Hypothetical example:
  • I can procure 300 Volatile Earth/Day for my desired price or lower.
  • I can sell 100 Volatile Earth via Drakehide Leg Armor (5 sales/day).
  • I can sell 40 Volatile Earth via Ebonsteel Belt Buckle (10 sales/day).
  • I can sell 50 Volatile Earth via Enchant Bracer – Major Strength (2 sales/day).

Now, in the above scenario, I have a balance of 110 Volatile Earth that I couldn’t process each day. How do we optimize this? I have a number of options to improve my overall return on investment on Volatile Earth:
  • Buy less for a lower price.
  • Process more finished goods and lower the price to try increasing sales.
  • Sell excess Volatile Earths for a small profit.
  • Expand into more items to produce.
Now, this is a single raw material. Start focusing your efforts on total Gold/Hour or ROI instead of a single item and you'll really start to bring in the gold.
Evaluating Your Business
As you look to optimize your total gold/hour, consider the following:
  • Think in terms of weekly and monthly throughput. My scenario was a single day, which has lots of variation in it. Your weekly or monthly sales will be a more accurate reflection of total output for items.
  • Consider where your time is being spent. Don’t be afraid to drop out of some industries to focus on others. You might be making profit on PvP gear, but maybe the time could be spent better elsewhere. It might be more profitable to mill herbs and produce glyphs than to process ore for gems. Shift processing time to glyphs and buy raw gems to cut for Jewelcrafting instead. Try to find the most efficient use of your time. If you produce more than you can reasonably sell, you're leaving money on the table by not dropping out of that really high gold/hour item that doesn't sell and instead focusing on a lower gold/hour item that does.
  • Look for the sweet spot on raw material inventory. Ideally, you should never run out of raw mats or their finished products, but you also shouldn’t sit on a ton of mats either unless there’s a big pay-off at the end.
Where are you most efficient? Do you have too much raw material usually, or not enough? Are you short on time to process everything?

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