Diversify Wow Gold (Part 1)

Author: Aleithia

I recently wrote an article about investing in research here at JMTC. Another form of investment is
physical product. I treat my physical investments a lot like I do my real-life retirement account: diversify, dividing it up among low-, middle- and high-risk stocks. Similarly, we need to diversify our in-game investments. Your levels of investment might differ depending on your situation, so here are some areas

I look at:

Short-Term Churn

These are very short-term investments. It’s ore for prospecting, herbs for milling, mats for crafting on a regular basis. These are the items you will burn through quickly and turn a nice profit on. This group sees the most ups and downs in cost as the market ebbs and flows.

2-3 Week Investments

Some of my favorite investments are items that need a buyer and seller willing to do a deal. Bind-on-
Equip epics are the best example of this. There is some risk involved with this, especially as a patch
winds down, but also some good return. The middle months of a patch are the best time to try this,
when supply has driven price down a bit (lowering risk), but more people are getting into the content
(increasing demand).

Here’s how it works: when either the buyer or the seller get desperate, a big profit could ensue. I used
this on two different BoE’s pre-4.2. The first was a Soul Blade, the second Dorian’s Lost Necklace. I was able to pick both up for about 6k each from people desperate to sell them and pay their raiders their share. I’d advertise them in trade chat for 10-15 minutes each day before posting. I remember getting mocked in trade for trying to sell the Soul Blade a little more than a month before 4.2 dropped. I was asking 15k, a healthy 9k profit.

After each session, I’d list it on the Auction House for the same 15k. After a few weeks, a desperate
buyer found it on the AH and purchased it. Not bad profit for holding it for a few weeks. Dorian’s Lost
Necklace sold much faster, but for a similar markup (about 7k profit).

This is my favorite area to invest in. If I have gold to spare, I’m going to be investing it here.

Longer Term Investments


Next time on diversifying your investments: Patch-time stock, long-term stock and preparing for 5.0
(yes, it’s time already). In the mean time, what are your favorite areas to invest in? What items in the 2-3 week category have you had success with?


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3 comments: on "Diversify Wow Gold (Part 1)"

  1. I'm a new player and looking to make some gold. I have managed to save a meager 100g and looking to start using the auction house to make more. I've got a wrath level alchemist and thats it. With so many items in the auction house at any time I get a little overwhelmed and I'm not sure what to start with to make a profit. Are there any items you would suggest I start with?

  2. So Aleithia and I use very similar strategies at the base level. My answer might be slightly different, but it might be in the same park.

    You're an alchemist (& I'm guessing herbalist as well) so you have a few things that are always in demand. Mana & health potions. They won't turn a significant profit but it's a steady consistent profit usually. It's based on your server's raid progression. You also might want to look at the common materials & the rarer materials. There common can net more profit since people will need more to level or create common items like mana & health pots while the rarer will have more risk but higher margins.

    Take a week and look solely at the materials you can acquire and potions you can make on the AH (don't buy) and see if you notice a trend between cost and quantity sold. Go where most profit is available.

  3. @Nick: There are a few options you could explore based on your brief description of what resources you have available to you:

    1. If you don't have a second profession, go get a gathering profession to help you build some starter cash. You'll want something else eventually, but this would be a good start. Herbalism would make the most sense considering you have Alchemy. Mining and Skinning are both good however.

    2. Start looking for items to buy cheap and sell for more. You'll probably have small profits for now, but once you can invest more, it will start rolling in. Some vendor recipes and pets can make good money.

    3. Google "22 Steps to Using Auctioneer Correctly" for an article here at JMTC about how to use this addon to make some gold.

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